Campaign Setup & Strategy (One-Time Fee $2500 absorbed)

• Account Setup: Creation or optimization of Google Ads and/or Microsoft Ads accounts.
• Keyword Research: Identify high-performing, intent-driven keywords for your campaigns.
• Competitor Analysis: Analyze competitors’ ads, strategies, and keyword targeting.
• Ad Copy Creation: Craft compelling, high-CTR ad copy tailored to your target audience.
• Landing Page Recommendations: Suggestions to optimize for conversions.

Campaign Management

• Bid Management: Optimize bids for cost efficiency and performance.
• Ad Extensions: Implement site links, callouts, location, and other extensions to enhance visibility.
• A/B Testing: Continuously test ad copy and visuals for better performance.
• Search & Display Ads: Run tailored campaigns across search and display networks.
• Retargeting: Engage visitors who didn’t convert with strategic ads.

Performance Tracking & Optimization

• Conversion Tracking Setup: Measure leads, sales, or other goals accurately.
• Audience Segmentation: Target specific demographics, interests, or behaviors.
• Negative Keyword Management: Avoid wasted spend on irrelevant searches.
• Ad Quality Optimization: Improve Quality Scores for better rankings and lower costs.

Reporting & Communication

• Monthly Reports: Clear performance data, including impressions, clicks, CTR, conversions, and ROI.
• Monthly Strategy Meeting: Discuss results and refine campaigns for optimal growth.
• Always-On Support: Access to your account manager for questions or adjustments.

Note: This excludes your advertising budget, which will be paid directly to Google.